PRESS RELEASE April 23, 2020 – Michelle Richard, Broker/Owner, PSA, Realtor®, ABR, SRS, MRP, GRI, GREEN, e-PRO earns NAR Pricing Strategy Advisor Certification. Buyers and Sellers benefit from REALTOR® Expertise in Pricing Properties.
Michelle Richard with Almost Home Real Estate Services in Cape Coral, FL has earned the nationally recognized Pricing Strategy Advisor (PSA) certification. The National Association of REALTORS® offers the PSA certification to REALTORS® who have demonstrated a thorough understanding of the numerous components that influence accurate property values.
In today’s market, more than ever before, determining property values is a highly desired skill. It depends more than ever on professional expertise and competence. Accurate analysis requires the best use of technology and approaching the pricing assignment from various perspectives. Michelle accomplishes this through enhanced skills in pricing properties, creating CMAs, and working with appraisers. She guides clients through every step including the anxieties and misperceptions they often have about home values.
Importance of using a Pricing Strategy Advisor
Realizing the complexities involved in helping clients to accurately establish the price at which to buy or sell real estate, the National Association of Realtors has developed a certification called Pricing Strategy Advisor or PSA for short. Michelle, one of the elite Realtors in FL & RI, embraces the concept and fulfills the requirements for the PSA certification. She sees it as an invaluable tool to help clients understand the difference between price and market value.
The two most important decisions a property buyer or seller makes, according to Michelle, are selecting the right agent and establishing a price. ~Michelle Richard-Broker/Owner Click To TweetThe two most important decisions a property buyer or seller makes, are selecting the right agent and establishing a price. A property well listed is a property half sold… Sellers and buyers deserve more – more expertise, more care, and more focus. Michelle brings experience in sales, marketing, pricing, and enabling technologies to bear on the sale or purchase of your property. In addition, to understanding the impact of supply and demand in home pricing.
