Pricing Strategy Advisor Certified

Pricing Strategy Advisor for Real Estate - Michelle Richard

PRESS RELEASE  April 23, 2020 – Michelle Richard, Broker/Owner, PSA, Realtor®, ABR, SRS, MRP, GRI, GREEN, e-PRO earns NAR Pricing Strategy Advisor Certification.  Buyers and Sellers benefit from REALTOR® Expertise in Pricing Properties.

Michelle Richard with Almost Home Real Estate Services in Cape Coral, FL has earned the nationally recognized Pricing Strategy Advisor (PSA) certification. The National Association of REALTORS® offers the PSA certification to REALTORS® who have demonstrated a thorough understanding of the numerous components that influence accurate property values.

In today’s market, more than ever before, determining property values is a highly desired skill. It depends more than ever on professional expertise and competence. Accurate analysis requires the best use of technology and approaching the pricing assignment from various perspectives. Michelle accomplishes this through enhanced skills in pricing properties, creating CMAs, and working with appraisers. She guides clients through every step including the anxieties and misperceptions they often have about home values.

Importance of using a Pricing Strategy Advisor

​Realizing the complexities involved in helping clients to accurately establish the price at which to buy or sell real estate, the National Association of Realtors has developed a certification called Pricing Strategy Advisor or PSA for short.  Michelle, one of the elite Realtors in FL & RI, embraces the concept and fulfills the requirements for the PSA certification.  She sees it as an invaluable tool to help clients understand the difference between price and market value.

The two most important decisions a property buyer or seller makes, according to Michelle, are selecting the right agent and establishing a price. ~Michelle Richard-Broker/Owner Click To Tweet

The two most important decisions a property buyer or seller makes, are selecting the right agent and establishing a price.  A property well listed is a property half sold… Sellers and buyers deserve more – more expertise, more care, and more focus. Michelle brings experience in sales, marketing, pricing, and enabling technologies to bear on the sale or purchase of your property. In addition, to understanding the impact of supply and demand in home pricing.

Spread the love

Written by 

A seasoned marketing professional who sells real estate. His vast executive experience incorporates rock-solid strategic operations and stunning brand development. He manages both Almost Home locations. (Cape Coral, FL, and Westerly, RI). Chris has a healthy obsession with lifelong learning and skill development. As a result, he is a licensed FL & RI REALTOR®, Pricing Strategy Advisor, Accredited Staging Professional, and Real Estate Consultant. Chris is tenacious with the evolution of our distinct concierge services. Thus, his laser focus on the dynamic residential real estate market keeps us two steps ahead of the competition. Making Real Estate, Simplified.

Leave a Comment Below.

This site uses Akismet to reduce spam. Learn how your comment data is processed.