Home Staging 101

Home Staging 101

Staging a home is an art. We’re shedding light on the importance of staging to maximizing your profit from the sale of your home.

We’ve yet to enter a home that couldn’t use a little finesse in the decor or space planning of furniture. As an Accredited Staging Professional, we offer guidance and basics to all our clients as a complimentary service.

A home buyer will choose the home that “feels like home.” It’s an emotional decision. It’s that feeling deep down inside that screams, “This is the one!”

The purpose of staging a home is to maximize the appeal to the most amount of buyers. If the buyer is excited about your home, they are more likely to put in an offer sooner than later for fear of missing out. They are also more likely to start with a higher initial offer for the exact same reason.

How do I begin to Stage my Home?

The 7 most important rooms to stage, in order.

  1. Living Room
  2. Kitchen
  3. Master Bedroom
  4. Dining
  5. Bathroom
  6. Children’s Bedrooms
  7. Guest Bedrooms

We’re going to add in an additional priority, CURB APPEAL! First impressions mean everything, and if they are disappointed when they pull up to your home, it’s not going to go well.

83% of Buyers Agents say that staging makes it easier for buyers to "visualize" the property as their future home. ~ National Association of Realtors Click To Tweet

Home Staging Statistics

Reasons, buyers’ agents say, staging has value

81% – Easier to visualize the property.
46% – Buyers more willing to walk through a staged home they view online.
45% – Positively impacts the value of the home if staging mirrors buyers’ taste.
28% – Buyers more willing to overlook staged home’s faults.
47% – Buyers’ agents say staging affects some buyers’ views of the home.
49 % – Buyers agents say staging affected most buyers’ views of the home.
34% – Sellers’ agents who recommend staging for all customers’ homes.

Inquire about Almost Home Real Estate Services Staging Service Options

How the cost of home staging is paid

39% – Seller pays before listing home.
10% – Seller pays after the home is sold.
3% – Agent’s firm pays for home staging.

Home Staging, the payoff

32% of Buyers are willing to pay 1-5% more for a staged home.
16% of Buyers are willing to pay 6-10% more for a staged home.
3% of Buyers are willing to pay 11-15% more for a staged home.
1% of Buyers are willing to pay 16-20% more for a staged home.
Not only do staged homes sell faster, so you can move on with your plans, but it puts money in your pocket.

Source: National Association of REALTORS

A REALTOR Staging Professional can analyze the investment versus the potential outcomes. ~ Michelle Richard Broker/Owner Almost Home Real Estate Services Click To Tweet

Staging Options, the big 3.

  1. Turn it over completely to a Staging Professional to add and remove furniture and decor as necessary to achieve the desired look.
  2. Stage your home with the furniture and decor you have adding minor details here and there to pull it all together.
  3. Virtually stage the home using a computer-generated program.

Home staging can be minimal for some homes and a bit more pricey on others. There is a balance of the investment of time and energy with your own decor slightly rearranged versus replacing everything with staged furniture.

We’ve even gone so far as to virtually stage new builds and empty homes to assist a buyer with the possibilities of properly scaled furniture. It’s not just for the pictures online, it’s placing a high-quality large print on an easel as they walk into that empty room that helps them envision the possibilities.

My home’s not worthy of a magazine cover. How can I make it look its best so I can sell it for the most money?
We offer complementary evaluations and detailed plans to maximize the sale price of your home.

Do you have Home Staging tips to add to our list?
Leave a Comment Below.

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Written by 

A seasoned marketing professional who sells real estate. His vast executive experience incorporates rock-solid strategic operations and stunning brand development. He manages both Almost Home locations. (Cape Coral, FL, and Westerly, RI). Chris has a healthy obsession with lifelong learning and skill development. As a result, he is a licensed FL & RI REALTOR®, Pricing Strategy Advisor, Accredited Staging Professional, and Real Estate Consultant. Chris is tenacious with the evolution of our distinct concierge services. Thus, his laser focus on the dynamic residential real estate market keeps us two steps ahead of the competition. Making Real Estate, Simplified.

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